Rod makers contribute to conservation

Following the second annual SoCal Rod Builders Reception, rod component supplier Foundation Outdoor Group has donated $4,175 to the Coastal Conservation Association of California.

The event took place at Social Costa Mesa and complimented the Pacific Coast Sportfishing Show, with more than 120 rod building guests from around the country enjoying food, drinks and prize giveaways from major industry sponsors.

Brook Oliva, Foundation’s president and COO, explained: “Foundation Outdoor Group was proud to be the presenting sponsor and organiser of this year’s reception.

“Not only is it a great event for rod builders to get together, enjoy some camaraderie, and share their experiences, we were able to generate a significant donation that will support CCA California.”

This year’s event was also made possible by donations from Gold Sponsors Bloody Decks Outdoors, Anglers Resource and Foundation’s own rod building brands: American Tackle, CRB, Mud Hole Custom Tackle and MHX.

Additional prizes were provided by a host of industry leaders, including 310 Rodworks, Bajio, Calstar, Deckhand Sports, The Decorative Studio, Fuji, HFF Custom Rods, Island Fishing Tackle, Okuma, Seeker, UC, and Voodoo Rods.

“It’s always great to see so many leaders in the sportfishing industry come together to support CCA’s conservation initiatives,” CCA California’s executive director Wayne Kotow said. “The generosity of the sponsors and the attendees from this year’s Rod Builders Reception is greatly appreciated.”

The $4,175 donation is already earmarked to support CCA California’s 2025 Star Tournament, helping to engage youth in sportfishing.