Peli cases out Indian market

Peli Products, a global leader in the design and manufacture of high-performance protective cases and advanced lighting solutions, has expanded its operations into India, in a bid to spur sustainable growth and enhance product availability in that market. 

The Indian market will now be serviced from Peli’s Middle East office in Dubai led by Ahmed Khodeir, current Middle East sales nanager, in charge of business development within those territories.

With this expansion, Peli Products will manage the EMEAI region, responsible for operations in Europe, the Middle East, Africa and India. This new regional responsibility will extend across every aspect of the business, ranging from product planning, marketing, sales, and finance and will allow the company to actively respond to rapidly evolving market trends and customers’ needs in India. 

Additionally, current business development representative Maayan Shytrit has taken over the day-to-day management of the Sub-Saharan Africa (SSA) region.

In her expanded role, Shytrit will manage both Israel and the SSA region from Israel, with the intent to provide better service to Peli’s Sub-Saharan Africa customer base. 

The strategic organisational restructure has been led by UK-based senior sales director Paul Bates, who is responsible for emerging markets across the Peli organisation.