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The South Australian government is ploughing $300,000 into a fishing campaign to support tackle retailers and grow the sport however the move comes amid concerns about additional fishing restrictions announced at the same time.

While the investment package was welcomed by the Australian Fishing Trade Association, the organisation also revealed it had not been consulted on extra bag limits for key species.

The financial boost includes support of $50,000 for each affected tackle shop and related industry, a halving of the cost of boat and trailer registration for 12 months from December 1^st plus free boat ramp access for a year and the removal of vehicle access fees for coastal national parks. This is in addition to the $300,000 for the AFTA Let’s Fish SA campaign.

The restrictions, including a 50 per cent reduction in recreational bag and boat limits for key species, were implemented with minimal notice and without engagement with industry stakeholders.

AFTA says they represent an imbalance in access between the commercial and recreational sectors and pose a significant threat to the recreational fishing sector, particularly as it enters its peak summer season.

The investment into the Let’s Fish SA campaign was announced by South Australia’s Premier, Peter Malinauskas, alongside Australian Fishing Trade Association independent chair Bob Baldwin and board member Alicia Bolitho.

AFTA said it remains committed to sustainable fisheries management that protects both fish stocks and the livelihoods of South Australians who rely on recreational fishing but is calling for further consultation with the government and a reconsideration of the restrictions to ensure a balanced and sustainable outcome for all sectors.

It added: “As we continue to advocate for fair, transparent and sustainable fisheries management, AFTA remains focused on delivering tangible support to our members.

“The Let’s Fish SA marketing campaign aims to drive foot traffic into stores, boost sales and reinforce the value of recreational fishing across South Australia. This campaign is a critical step in supporting tackle retailers during a challenging period, and we look forward to working with members to maximise its impact.”