December 2021 - In This Issue...

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Mustad lures by LiveTarget deal

Why the Norwegian tackle giant has acquired Canadian lure brand LiveTarget and what it plans to do with it.


Bruce Holt remembered

Tributes are paid to one of the key players in the history of rod maker G Loomis – Edwin “Bruce” Holt – who has passed away, aged 73.


Why American heritage is key for Simms

Built by highly skilled craftspeople with a penchant for fishing, Simms’ Montana-made waders have earned iconic status. Find out why…


What floats your boat?

Personal watercraft and inflatable boats are key market sectors in many countries. But, with limited space in shops, what should you stock?


Doing Business With… Scandinavia

Denmark, Sweden, Norway and Finland are home to some major brands but they have millions of anglers too. How can you benefit?


Boosting your visual appeal

Digital advertising may be a new weapon in your marketing armoury but how do really you use it to your best advantage?


Gear Guide 2021



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