May 2022 - In This Issue...

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Are you ready to fight for your business?

Fishing tackle manufacturing – and brands as we currently know them – are on the brink of arguably the largest challenge they have ever faced.


Semperfli ties up key deal with Tiemco for Japan

Highly respected hook manufacturer and fly-fishing brand distributor Tiemco is now offering the full Semperfli range of fly tying materials.


Looking ahead for sales

Check out our comprehensive guide to the main eyewear brands on the market and what’s likely to sell well this season.


Atomic brand set for a boom time

TTW gets the lowdown on the fast-growing Atomic brand from Australian supplier Frogley’s Offshore boss Michael Starkey.


Why Orlando is a playground in many ways

It’s not Disneyland but, for tackle dealers, the ICAST trade show, located near the giant theme park in Orlando, Florida, may be even better.


Doing Business With… The Pacific Northwest

Known as the green pocket in America’s upper-left corner, this region presents some terrific business and angling opportunities.


Why you need a marketing budget

In tough times, it’s tempting to ignore your marketing to save money but this is actually counter-productive and can cost you in the long run.




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