Grundéns brokers partnership for Czech Republic and Slovakia expansion

High-quality fishing apparel and gear brand Grundéns has appointed Moris Distribution as its new distributor in the Czech Republic and Slovakia.

The partnership aims to serve a wide range of disciplines, including sport fishing, fly fishing, aquaculture and commercial fishing.

Janne Mahlamäki, general manager of Grundéns EMEA, highlighted Moris Distribution’s experience and alignment with Grundéns’ mission to support and protect fishermen across the disciplines.

Moris Distribution will use its background in fishing and outdoor markets to expand the reach of Grundéns products, with Martin Novak, Moris’ sales director saying that the deal will provide partners in the region with a comprehensive range of fishing apparel, footwear and equipment.

This partnership will also support the growing aquaculture industry, ensuring that all fishing enthusiasts in the Czech and Slovak markets receive high-quality products and service.

Originating in Sweden, Grundéns has expanded globally, offering innovative and durable products designed to meet the needs of both professional and recreational fishermen.

With a focus on sustainability and performance, Grundéns continues to provide gear that enhances the fishing experience and withstands the harshest conditions.

Moris Distribution is a family-owned company with extensive experience in the fishing and outdoor markets, building a strong network across the Czech Republic and Slovakia.