frogg toggs gains insight into angling

frogg toggs — an industry leader of lightweight, breathable, affordable rainwear — has acquired Alabama, US-based hunting and fishing gear company Insight Outdoors.

The acquisition enhances frogg toggs’ existing product lines by expanding its current offerings to add hunting and fishing bags and packs. frogg toggs became attracted to Insights Outdoors due to the company’s innovative product ideas, premium quality and expansive feature sets.

This acquisition opens opportunities for growth and product expansion under both brands.

“frogg toggs has worked diligently to strengthen and diversify its product offerings, and the acquisition of Insights Outdoors supports that mission,” said Will Fowler, frog togs’ president and marketing director.

“Together, we will better serve our customers by offering a more expansive product selection based on quality, performance, and innovative design.”

Insights Outdoors business manager Monte Bennett, will join the frogg toggs’ executive team, ensuring both brands will continue to produce gear with innovation, quality, and functionality.

“Insights Outdoors strives to produce exceptional value for the quality, features, and innovation, and we believe those values align perfectly with how frogg toggs approaches its brand and products,” said Bennett.

Since its inception in 2016, Insights Outdoors has developed, manufactured and marketed a quality line of innovative hunting and fishing bags and packs and been driven to produce outdoor products that help people transport, organise and store necessary equipment to create a more relaxing and exciting outdoor experience.