Anything Possible for new CEO

Anything Possible Brands, which has a string of tackle names under its belt, has appointed outdoor business expert John Weiss as its Chief Executive Officer.

He will begin work on expanding the group, which includes Perfection Lures, youth fishing brand Kids Caster and spinning rod and reel name ProFISHiency.

His vast experience over more than 25 years includes the role of executive vice-president of global brands for the Jarden Corporation – the one-time owner of Pure Fishing – and president of Rhythm Inc. He is a keen fisherman, cyclist, golfer and skier.

Company president and founder Ralph Duda III said: “I have followed John’s rise in the industry and he has always found innovative methods to elevate his brands and companies.

“We have ambitious goals for the company and John will be a key component in our expansion plans. His insight to the needs of anglers of all experience levels and his acumen of fishing and fishing products brings us a new level of understanding what anglers really want in their gear. We’re excited to gain from his leadership skills.”

 John added: “Ralph has created a wonderful company that has so much great growth potential. I look forward to introducing new products and lead the company into new directions to help anglers enjoy our sport.”