Bait Finesse is the latest rage in the pursuit of largemouth and smallmouth bass so it’s little surprise that tackle expert Daiwa has tendered two new reels specific to these micro-fishing techniques.
Soft plastic lures are the “go-to” of many anglers but the way they are produced changed forever when lure manufacturer LIVETARGET introduced its Injected Core Technology (ICT).
Foundation Outdoor Group has continued its focus on European expansion with the appointment of Rafael Llaneras to lead its southern Europe sales and distribution initiatives.
After 30 years of dedicated leadership, Jens Buhl Jorgensen, the co-founder and CEO of Fairpoint Outdoors A/S, is to hand over the reins to former Svendsen Sport CEO Hans Maasbøl in May.
Prominent Danish tackle supplier Fairpoint Outdoors A/S has added its weight to the work of the European Fishing Tackle Trade Association (EFTTA) by becoming a member.
Following its acquisition of Svendsen-Sport in 2022, Pure Fishing has finally completed a series of changes to its sales team and operations in Germany, Austria and Switzerland (DACH).
It was over 25 years ago, back in 1998, that Japanese rod expert Zenaq introduced the Monster Buster, specifically designed to catch huge tuna. Now it has raised the bar even higher with it is latest project.